5+ Beautiful Baking Website Templates on Squarespace
Online ordering for baked goods always brings the best questions in our DIY website workshops.
How do you sell one cupcake versus a dozen?
How many flavors should customers be able to choose?
Can you take pre-orders?
And after someone falls in love with your cupcakes, they still need one thing: an easy way to find you (and recommend you) and order again.
They need one that can:
Show off baked goods beautifully
Handle custom orders or online ordering
Feel trustworthy enough for someone to spend money
Actually get found on Google
That’s where baking website templates come in.
In this post, I’m breaking down some of the best Squarespace bakery templates, both free and premium.
Square Online vs Squarespace for Bakeries (Quick Note)
We’ve helped many food businesses set up online ordering with Square, and for straight-up ordering and POS simplicity, Square Online is hard to beat.
Why you ask? With Square, you can offer more fulfillment options (in-store pick, specific dates only, pre-orders, local delivery, etc.)
That said.
If you want:
More control over design
Better long-term SEO
Then Squarespace + a bakery-specific template is often the better move for your catering website.
You can always connect ordering tools (Square Online and Jotform being my two favorites ) and you get more flexibility in the long run.
A Must-Know Resource for Bakery Owners (Before You Even Pick a Template)
Before we get into templates, I want to call out an incredible niche resource:
Bake This Happen
https://www.bakethishappen.com/
This site is laser-focused on bakeries and baking businesses, and honestly, I recommend it all the time.
Two resources I especially love for anyone starting out:
A starter guide to DIYing your bakery brand and website
A short, approachable course that walks you through branding your bakery using Canva and planning your website.Quick and easy cake pricing calculator
An interactive PDF that helps you price your baked goods realistically. which is something almost every baker starting out needs to know.
If you’re building a bakery business from scratch, bookmark this site.
The Best Baking Website Templates on Squarespace
Now, let’s dive into the templates.
These are some of my favorite options depending on your budget and layout preference. You’ll be able to customize any of these Squarespace templates to match your brand vibes, a simple change in font and color can make a big difference!
Loam Bakery — Free Squarespace Template
Best for: Bakeries and specialty bakers
Vibe: Clean and modern
Squarespace’s Loam template is one of the best free options for baking businesses. It has a page built specifically for Classes if you’re looking to offer an online course.
What works especially well:
Beautiful layout for bread, pastries, and baked goods
Clear sections for story, ingredients, and offerings
Feels calm and intentional
If you’re launching on a budget and want something that still looks polished, this is a great starting point.
Check it out: https://www.squarespace.com/templates/loam-fluid-demo
Hummingbird (Bake This Happen)
Screenshot of Hummingbird Squarespace Template
Best for: Custom cake bakers and other sweets
Vibe: Friendly and approachable
Hummingbird is designed for bakers who sell custom work, not just products off a menu.
Why it works:
Clear flow for inquiries and custom orders
Sections built for showcasing past bakes
Trust-building layout with testimonials and process steps
This template does a great job of walking customers through how to order from you, which is huge for custom cakes.
Check it out: https://www.bakethishappen.com/hummingbird-template
The Bake House (Bake This Happen)
Screenshot of The Bakehouse, a Squarespace Website Template
Best for: Wedding cakes, high-end custom desserts
Vibe: Elegant, refined, timeless
The Bake House template leans more upscale and is perfect if your work is event-driven or premium-priced.
Standout features:
Strong gallery sections for portfolio-style images
Elegant typography and spacing
Clear calls to action for inquiries
If your bakery brand is built around craftsmanship and special occasions, this one fits beautifully.
Check it out: https://www.bakethishappen.com/bake-house-template
Brioche Bakery (Bake This Happen)
Screenshot of Brioche Bakery, a Squarespace Template by Bake This Happen
Best for: Retail bakeries, cafés, pastry shops
Vibe: Warm and inviting
Brioche is one of my favorites for bakeries with a physical location.
Why:
Clear product categories
Easy-to-scan menu layouts
Balanced mix of story + products
It works especially well if you want customers to browse, then order or visit in person.
Check it out: https://www.bakethishappen.com/brioche-template
Batch & Box
Preview of Batch & Box Squarespace Template
Best for: Shipping baked goods, ecommerce-first bakeries
Vibe: Trendy, bold, product-forward
Batch & Box is built with ecommerce in mind.
What makes it shine:
Strong product grids
Clear value props (fresh-baked, shipped daily, etc.)
If shipping cookies, brownies, or treats is a big part of your business, this template is a good fit.
Check it out: https://www.engagetaste.com/template-shop/p/batch-box-a-trendy-ecommerce-store-for-bakeries
Neighborhood Bakery (Small Business Bestie)
Website Preview of Baking Website Template on Esty by the Small Business Bestie
Best for: Home bakers, community-focused bakeries
Vibe: Cozy, friendly, local
This template feels like your favorite neighborhood spot, approachable and personal.
Great for:
Home-based bakeries
Local pickup models
Bakers building trust in their community
It’s simple, but in a way that feels intentional and warm.
Check it out:https://www.etsy.com/listing/998111132/squarespace-71-website-template-for
How to Choose the Right Baking Website Template
Ask yourself:
Do I sell custom orders or specific baked goods?
Do I ship, offer pickup, or both?
Do I want people to order now or inquire first?
The best baking website templates:
Make ordering or inquiries obvious
Showcase products with great visuals (investing in great photography is a must!)
Work beautifully on mobile
Support SEO with real text (not PDFs)
As a baker, you want to delight your potential customers, and one of the best ways to do that is by making what you offer irresistible, starting with your website.
A good website doesn’t just list what you sell.
It helps customers feel confident ordering from you, whether that’s a birthday cake, a box of cookies, or a weekly bread pickup.
That’s why choosing the right baking website template matters more than people realize.
A template isn’t the final product.
It’s the starting point.
The best bakery website templates give you the flexibility to go beyond the basics and build something that actually reflects your brand. This is where customization and storytelling really come in.
Crafting a Digital Identity That Feels Like You
Your website should answer more than “what do you sell?”
It should show:
Who you are
Why you bake the way you do
What makes your bakery different
Use those customizable sections to share your story. Introduce yourself or your team. Talk about how you started. Highlight what goes into your recipes.
These details matter. They’re what turn a visitor into a customer — and a customer into a regular.
Telling the Story Behind the Bake
People don’t just buy baked goods. They buy care, consistency, and connection.
Your website is the perfect place to share:
Where your ingredients come from
The meaning behind a family recipe
Why you specialize in certain bakes
This kind of storytelling turns your menu into more than a list of items. It turns it into an experience. And that’s what builds loyalty.
Choosing the Right Platform and Template
The platform you choose matters just as much as the template itself.
Squarespace tends to be our go-to for baking businesses because it balances strong design, ease of use, and SEO-friendly structure, without requiring a technical background.
After Launch, the Work Isn’t Over
Once your website is live, take time to test everything:
Make sure ordering or inquiry forms work smoothly
Check your site on mobile and tablet
Click every link
Then promote it.
Share your site on social media. Link it in your bio. Include it on packaging. Mention it in-store. Many customers discover bakeries online first, so your website should be ready to welcome them.
Need Help Setting Up Your Bakery Website?
If you want help choosing the right platform, setting up online ordering, or building a bakery website that helps you sell more ..
Book a free consultation here
We’ve helped bakers go from “I don’t know where to start” to “orders are coming in.”
And yes, sweets are always our favorite projects. 🍰
